Stylebook Directory WINNER of the Lloyds Bank Small Business Award 2021Posted by: Stylebook
Durham hairdressing company locks in National business award
A one-of-a-kind hairdressing directory that launched during the height of the Covid-19 pandemic has
been named a UK Small Business of 2021.
Stylebook Directory is an online directory that allows customers to find a stylist based on their
preferred hairstyle. Launched last November by Sarah Yorke, the business matches customers with
local stylists and is the only directory specific to the hairdressing industry.
Barbers, trainees and hairdressers can sign-up to the directory for free to promote their salon, build a
portfolio to attract clientele or hire new staff. Future development of the website is set to include an
online shop where users can buy hair care products. Sarah hopes that future investment will also allow
her to create a Stylebook Directory app and broaden its reach from the North East to cover the whole
of the UK.
The idea had been in the pipeline for nearly a decade but only came to life during lockdown when the
industry came to a halt. Sarah, who lives in Bishop Auckland, County Durham, was inspired to launch
the business after she had a haircut that went wrong. She decided to use her extra time to set up the
directory to help customers avoid disappointing haircuts, allowing them the ability to select their stylist
based on portfolio pictures.
Now Stylebook Directory has been named a winner in the Lloyds Bank Small Business of 2021
awards, which celebrates firms across the UK. The business was selected in recognition of its
innovation and determination to launch during challenging conditions.
Sarah wins a mentoring session with Steven Bartlett, founder of Social Chain and a new star of the
BBC’s Dragon’s Den. He’ll offer advice on how to expand a digital business and the best ways to seek
Sarah Yorke, director of Stylebook Directory, said: “When you explain the concept to people, they
are baffled that it hasn’t already been done. I’ve worked in the hairdressing industry for nearly 30
years so understand how difficult it can be to find a stylist who will give you the haircut you want.
“We launched at the end of last year and, while it has been incredibly difficult, we’ve seen positive
signs with over 1,000 images already uploaded by hairdressers for clients to browse. We’ve also had
the website promoted in magazines and have even had celebrity stylists like Andrew Barton support
“The goal now is to find an investor so that the business can begin to scale up. That’s what we’re
keen to get from the mentoring session as we hope Steven can provide ideas on how best to
“It’s still early in the journey but taking on a team to allow us to compete globally is the dream. I still
can’t get over the fact we have won the award. It’s reassuring to know that people believe in the idea
and it can only be a step in the right direction.”
Gareth Oakley, managing director of Business Banking at Lloyds Bank Commercial Banking,
said: “While many businesses were adopting new techniques to survive during uncertainty, Sarah
took a leap of faith and launched Stylebook Directory.
“It hasn’t been an easy journey for her but the creativity and innovation behind the concept make it an
extremely exciting business – and a standout winner. It’s businesses like Stylebook Directory that will
inspire other budding entrepreneurs to put their ideas into action.”