Natalie and Natasha are twin sisters and the force behind HEIR. Salon owners who have branched into the world of hair industry education, to pass on their knowledge and skills and fill in gaps in knowledge that other Salon Owners and freelance hairdressers have when it comes to growing a business using marketing and automation that drive the ideal client into the business quicker.
Having been in the industry for over 20 years, they have a wealth of experience and passion in all aspects of hairdressing but have a special interest in clever marketing techniques. They have always understood the importance of marketing when it comes to business, but confess to finding results led to marketing a challenge for many years. Natalie says: We train as hairdressers and move through the ranks to find ourselves being business owners with huge gaps in business knowledge: including marketing. For years we spent time creating content which is now lost in algorithms and not in front of our potential customers. It was a never-ending cycle of work, we were the epitome of busy fools. When we invested time and money into salon business education we soon discovered smarter marketing methods which literally reduced our admin time massively, allowing us to focus on our growing and developing business.
Marketing Made Easy Membership
This is why Natalie and Natasha have developed a Marketing Made Easy Membership for salon owners and freelance hairdressers who are trying to grow their business but struggle to implement and understand marketing beyond social media. Their members have seen fantastic results from increasing turnover by 20% in a few weeks or spending less time on marketing and content creation which is lost in algorithms and having more time to spend on their hobbies or family life.
Natalie and Natasha also co-own a hair salon in the heart of Lytham, Lancashire, with an employed team of hairdressing specialists and a growing team of apprentices. This has been their passion since being toddlers when they would play hairdressers and plan for their future.
Fast Forward to now, they have built a brand which is aligned with their values and beliefs, busy salon business and an education side hustle to share their passion for the hairdressing industry results-led marketing. Have a look at HEIR Education at www.heir-salon.com/education
“Stylebook Directory is an incredible marketing tool for salon owners and stylists on so many levels! Having an industry-specific directory is helping us to be more discoverable for our niche and specialist services. Being listed on relevant directories is a great evergreen marketing asset which requires very little maintenance and time, but will get in front of an audience with intent time and time again. Utilising relevant evergreen assets to their full potential is an essential part of any hair professional’s marketing strategy as it helps to build authority and trust with potential customers to inspire them to take action and book an appointment. Enabling the hair professional to spend less time on marketing but seeing greater results. That is a win in my opinion!”